I've worked on these types of problems for organisations over the last four or five years. I like working on big, hairy, early-stage problems to define what the product or service will be.
Now I'd like to work on a project that aligns closely to my personal values.
And I'd like to learn more about marketing, business strategy, funding, legal stuff ...
I'm leaning heavily on a design approach. I believe using a design approach on early stage projects will lead to a better, more valuable product. Perhaps I'm wrong. Let's find out.
Yeah. This website is squarely aimed at other digital industry folk. Once the project is up and in the market, there will be a separate identity, website and who knows what for that product. There'll be no designer-y jargon allowed anywhere near that site.