The modern design organization …

“I also feel … more and more like there is a philosophy in this book of accommodation and sort of beseeching “trying to get everyone onboardness” that is too submissive because I don’t actually think that any organization that seriously thinks it cares about experience design is every going to get anywhere by hiring one ux team of one and just holding on to them for as long as they can. So, I think what this means, is if you are in this kind of role … where you find yourself working with colleagues who still don’t get it and need to be brought in by an inclusive process … your job is changing. It is not to facilitate so well that they all want to play along. It is to create that sense of fear and momentum and pressure that is actually real … the new frontier for UX professionals … is to try and model this mindset … component UX is no longer optional, great UX is what it is going to take to be competitive”.

Leah Buley, The Modern Design Organization