Design thinking, design, Change by Design, other things

I finished Tim Brown’s Change by Design last night.

From what I understand, Tim Brown, along with some other folk, popularised the term design-thinking, and it was design-thinking that resonated with the business-type folk as a way to tackle the need to innovate in order to stay profitable.

Change by Design is, in part a set of stories about how IDEO tackled different challenges, and in part, a recounting of approaches and methods to take a design approach to a problem.

There are some nice insights in the book.

“For design thinkers, however, behaviours are never right or wrong, but they are always meaningful”.

A paragraph about “thoughtless acts”, as described by Jane Fulton Suri, psychologist and pioneer of human factors research. “Thoughtless acts” are the stuff we do everyday without thinking, like propping the door open with our shoe or sticky taping different power cords to the wall so they don’t get in our way.

I really liked this sentence about first time experiences in stressful situations, like first time in the emergency ward at hospital after an accident or the first time you check out an aged care facility for your elderly parents. “In these situations we look at everything with a much higher level of acuity because nothing is familiar and we have not fallen into the routines that make daily life manageable.”

I also liked the piece about convergent and divergent thinking. “Woven into the very fabric or culture is an emphasis on thinking based upon logic and deduction”. Psychologist Richard Nisbett coined the term “geography of thought”.

And the piece on the difference between analysis and synthesis. “Synthesis, the act of extracting meaninful patterns from masses of raw information, is a fundamentally creative act; the data are just that-data-and the facts never speak for themselves”.