One of the best things I’ve read about design for such a long time.
I agree with some of these analyses more than others, but they all tend to be too simplistic. The current student-teacher dynamic has been shaped by a large confluence of factors, and perhaps the most important of these is the manner in which cultural studies and social justice writers have comported themselves in popular media. I have a great deal of respect for both of these fields, but their manifestations online, their desire to democratize complex fields of study by making them as digestible as a TGIF sitcom, has led to adoption of a totalizing, simplistic, unworkable, and ultimately stifling conception of social justice. The simplicity and absolutism of this conception has combined with the precarity of academic jobs to create higher ed’s current climate of fear, a heavily policed discourse of semantic sensitivity in which safety and comfort have become the ends and the means of the college experience.
Under such a conception, people become more concerned with signaling goodness, usually through semantics and empty gestures, than with actually working to effect change.
… Critical discussion is not regarded as a worthy or valuable contribution of “allies” … Identity politics is also hard to square with substantive political values, because it is politically neutral.
Identity politics rabbit hole continues.
About 2/3 of journey maps have the same problem – they document from the inside out.
Every individual’s journey is a little different.
The attributes of the journey will be consistent.
- What do they want and need
- What are the things they do today
- What are people thinking and feeling about this experience
Techniques to use during user interviews
Elicit and clarify by drawing a journey map during an interview, if they are a little scattered
A teaching tool. Make a journey map of the interview you just did.
The main use for journey maps is for finding commonalities and opportunities within the user interviews for design.
“I mostly using them on big complex interactions … if you’ve got something that’s multi-channel … prolonged over time”.
Kim uses Patientslikeme as a case study.