To summarise a few of the points I’ve made above, some of the common mistakes I see are:
- Not including stakeholders in early problem-framing conversations
- Not including a broader team in fieldwork and analysis
- Delivering research framed as “how to change the product” rather than “what we learned about people” and “how to act on what we learned to impact the product”
- Researchers not having visibility into subsequent decisions
- Failing to deliver a range of types of research conclusions
http://uxmastery.com/making-an-impact-with-ux-research-insights