Making an impact with ux research insights

To summarise a few of the points I’ve made above, some of the common mistakes I see are:

  • Not including stakeholders in early problem-framing conversations
  • Not including a broader team in fieldwork and analysis
  • Delivering research framed as “how to change the product” rather than “what we learned about people” and “how to act on what we learned to impact the product”
  • Researchers not having visibility into subsequent decisions
  • Failing to deliver a range of types of research conclusions

What is design thinking anyway?

Abductive reasoning is an important part of design thinking, and possibly the most difficult to get ok with.

Whether they realize it or not, designers live in Peirce’s world of abduction; they actively look for new data points, challenge accepted explanations, and infer possible new worlds.