“Even “plain old designers” are starting to feel the pressure to teach. Our role as designers is increasingly that of facilitator—of bringing both users and clients along for the creative ride, and helping them see the benefits and value of various forms of design methodology. It’s not enough to do great design work and come unveil it to an audience. Instead, our role is to teach other stakeholders about what it is we do and why we do it.”
I was lucky enough to have a mentoring session with Cyd last year about this topic.