Two mindsets every designer and researcher should embrace

“We’re gonna go out on a limb here and say it: design research isn’t about finding proof — it’s about finding inspiration.”

” Good design research is proactive, not reactive. It shouldn’t focus solely on usability or validating the one idea, but instead on exploring the full range of possibilities to land on the best idea.”

“Always seek a way to be holistic and strategic. Gracefully redirect and realign the conversation. Dance between the who, what, why, and how. Have an open-minded skepticism about what is and what could be in the world. And strive to understand the problem before there’s even the first idea on the table.”