“Ultimately, Agile is about high-quality high-velocity delivery of working software.”
A development/delivery methodology. Developer-centric, although UX has learnt to adapt.
“Cool, so now we’ve got this great Agile machine allowing us to be crazy-efficient in shipping software. But, um, did anyone check to see if we are shipping the rightsoftware? … We are, in this model, not doing research before or after the product is made but throughout the product design and delivery process.”
Lots being written about personas, pitfalls of personas, the zombie persona. Personas are easy to get wrong, and it’s sometimes hard to tell at first glance if they are not useful, and I have created many non-useful personas in my years. There’s a summary of learnings for you.
In short, don’t use demographics unless they are demographics that do affect behaviour. (For example, if it’s a product for women going through menopause then gender and age range is relevant. ) But also include behavioural and attitudinal information.
I think that’s what I’m thinking in terms of personas at the moment.