Designers finally have a seat at the table. Now what?

Recently I gave a talk to a group of design leaders, where I presented a list:

1. User
2. Business
3. Team
4. Self

This list represents, in rank order, how I believe we as designers should prioritize our work.

https://www.fastcodesign.com/90156186/designers-finally-have-a-seat-at-the-table-now-what