Making an impact with ux research insights

To summarise a few of the points I’ve made above, some of the common mistakes I see are:

  • Not including stakeholders in early problem-framing conversations
  • Not including a broader team in fieldwork and analysis
  • Delivering research framed as “how to change the product” rather than “what we learned about people” and “how to act on what we learned to impact the product”
  • Researchers not having visibility into subsequent decisions
  • Failing to deliver a range of types of research conclusions

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