Goals are what define personas. If they’re focused on demographics, they’re not personas. Please don’t dismiss tools based on someone’s mistaken understanding of them. https://t.co/N2n0Xtorbc
— Kim Goodwin (@kimgoodwin) May 20, 2018
Goals are what define personas. If they’re focused on demographics, they’re not personas. Please don’t dismiss tools based on someone’s mistaken understanding of them. https://t.co/N2n0Xtorbc
— Kim Goodwin (@kimgoodwin) May 20, 2018